Hawk Ecommerce is a performance-focused digital marketing agency serving clients across industries, specializing in data-driven digital growth strategies. As a Content and SEO Specialist, my challenge was to scale organic visibility, build topical authority, and drive qualified leads for both the agency and its diverse portfolio of clients.
Desired Goal: Boost brand visibility and seo optimise site for better search intent content.
✓ Conducted deep technical, content, and backlink audits across multiple client industries (e-commerce, SaaS, local business, etc.).
✓ Streamlined internal linking, ensuring every key page is accessible within 2-3 clicks.
✓ Benchmarked and tracked KPIs: keyword rankings, organic sessions, CTR, leads
2. Seo content Strategy
✓ Reorganized site navigation and content clusters for better crawlability and UX—covering services, industry-specific solutions, and case studies
✓ Developed a strategic content plan: regular blog creation, service page expansions, and landing page optimization targeting high-intent keywords.
3. Keyword Research & Mapping
✓ Identified industry-focused, low-to-mid competition keywords using SEMrush, Ahrefs, and Google suggestions for agency and client sites.
✓ Built keyword maps to optimize existing content and guide new article creation, balancing high-volume and bottom-funnel intent.
4. Technical SEO & Performance
✓ Ensured mobile responsiveness, fast loading times, and clean code for better crawlability and UX.
✓ Submitted XML sitemaps and set up Google Search Console and Analytics for ongoing monitoring.
✓ Implemented on-page SEO: relevant meta tags, header tags, alt attributes, and schema
5. Tracking & Continuous Improvement