Mytravelmate is a new travel website with low organic presence and zero keyword rankings or established traffic. The challenge was to build a strong SEO foundation from scratch, drive initial organic sessions, and structure the site for future growth in a competitive travel niche.
• massive competition in the travel space. • Low organic visibility for target keyword • scattered site structure • Weak internal linking and under-leveraged technical SEO.
Desired Goal: Boost brand visibility and initially base of seo and search intent content.
✓ Designed a clean site architecture, grouping core travel services and destinations logically for easier crawling and user navigation.
✓ Streamlined internal linking, ensuring every key page is accessible within 2-3 clicks.
✓ Implemented SEO best practices for URL structures, breadcrumbs, and schema markup for core pages
2. Keyword Research and Content Expansion
✓ Identified high-potential, low-competition keywords tailored to the travel market via tools like Google Keyword Planner and SEMrush.
✓ Developed a keyword map to align researched keywords to each core page, avoiding cannibalization and targeting both short- and long-tail search terms.
✓ Used destination, package, and intent-based keywords: e.g., “customized Kerala tour packages”, “honeymoon trips India”, “budget travel packages
3. Content Planning & Optimization
✓ Created and optimized foundational landing pages for each service and destination.
✓ Developed engaging, keyword-optimized blog articles on trending destination guides and travel tips to support main business pages and attract link opportunities.
✓ Paid special attention to search intent, placing important information and calls-to-action high on each page, and ensuring content was informative and user-focused
4. Technical SEO & Performance
✓ Ensured mobile responsiveness, fast loading times, and clean code for better crawlability and UX.