Bonvoyageu is a Europe based travel and tour company aiming to capture a share in the competitive online travel market. The website faced the challenge of building organic visibility, attracting qualified leads, and growing brand authority among established industry players from the ground up.
• massive competition in the Europe travel space. • Low organic visibility for target keyword • Weak internal linking and under-leveraged technical SEO.
Desired Goal: Boost brand visibility and crafting seo rich search content.
✓ Organized the site into destination-based landing pages for tours, each targeting a set of intent-driven keywords and providing in-depth content. Streamlined navigation for user and crawler experience
✓ Implemented schema markup, optimized URL structures, breadcrumb navigation, and ensured the website was mobile-friendly with improved load speeds.
✓ Set up Google Analytics and Search Console for ongoing performance tracking.
2. Extensive Keyword Research & Content Mapping
✓ Conducted in-depth keyword research using SEMrush, Ahrefs, and Keyword Planner. Focused on high-potential, lower-competition keywords
✓ Built a keyword map aligning focused and long-tail keywords to specific landing pages, new blog posts, and service categories, avoiding keyword cannibalization.
3. Content Strategy & Optimization
✓ Created fresh, evergreen landing pages and blogs for major destinations, travel tips, and user searches, using intent-based language and optimized calls-to-action.
✓ Enhanced existing content using semantic keywords, updated meta tags, optimized heading structures, and leveraged visual elements for user engagement
✓ internal linking across destinations, tips, and category pages to boost topical authority and crawl depth.
4. Backlink & Authority Building
✓ Secured initial backlinks from travel forums, directories, and relevant guest posts to build trust signals and domain authority.
✓ Ran competitor backlink analysis to identify gaps and opportunities.